Kritikos Business Consulting | Helping Your Company Break Barriers.

BARRIER.

Sometimes your business faces an obstacle that you simply don’t have internal resources, time or capital to overcome.

BREAK
THROUGH.

Kritikos is here to provide those resources, including critical and creative thinking, fresh perspectives, and wide industry experience, with an efficient and value-based approach to business development.

BARRIER.

A farm implement company based outside the United States looked to expand into the highly competitive U.S. market, a market they — and their competitors — had tried to break into without success.

BREAKTHROUGH.

Kritikos provided the market knowledge, bandwidth and unbiased perspectives needed to break on through to the other side. Of the border.

BARRIER.

A large pharmaceutical company was entering an unfamiliar market and wanted to be better prepared to launch a new product.

BREAKTHROUGH.

Kritikos consulted with the company and created a practical and affordable “war game” that resulted in a better understanding of strategic needs and anticipated competitor response. This better understanding led to higher confidence & a more informed business strategy.

BARRIER.

Due to a recall issue, a major manufacturer needed to answer a large number of detailed technical questions in a short time frame.

BREAKTHROUGH.

Kritikos set up a fully functioning response center staffed with credentialed experts in less than three days, supporting the company’s commitment to being responsive and serving customers with the quality and care its brand represented.

BARRIER.

A holding company made an investment in a promising startup and needed an independent, in-depth understanding of markets and customer dynamics to make strategic decisions.

BREAKTHROUGH.

Kritikos detailed the size and potential of the company’s target markets, identifying those that had the greatest sales potential. We also provided insights to develop impactful strategies and customer-inspired new-product recommendations.

BARRIER.

A well-known consumer healthcare organization wanted to expand its business base but was hesitant about the potential risks. It needed to know how steep the hill in front of them was.

BREAKTHROUGH.

With intense user research, Kritikos verified that trust in the organization was very high and that this trust gave the company latitude in developing new ventures. We made key recommendations to protect the company while expanding its footprint.

BARRIER.

A CPG company experienced a sales dip with one of its major customers and needed to understand what was driving this behavior.

BREAKTHROUGH.

Kritikos researched the issues impacting sales at these locations and within two months had a set of consumer-based, focused and impactful recommendations for both our client and its customer.

BARRIER.

A multinational agribusiness was in aggressive growth mode and needed an updated business plan quickly. While it had a strong group of experienced team members, they were stretched for time and needed additional resources to move the plan ahead.

BREAKTHROUGH.

Kritikos served as facilitators to lead the teams through individual, small-group and large-group planning sessions. The result was the completion of the plan without disruption of daily business.

BARRIER.

A global agricultural company prepared to introduce new products into several international markets without having a clear, unbiased understanding of the regional dynamics and key customer perspectives.

BREAKTHROUGH.

The Kritikos team developed a product launch plan after facilitating a day-long roundtable during an international symposium, allowing customers to share their market dynamics, learn from each other and evaluate the developmental products in a friendly and open environment.

BARRIER.

A global chemical company had made a significant investment and commitment to a proven innovation process but needed resources with a degree of industry understanding who could help navigate the process free from inside bias.

BREAKTHROUGH.

Kritikos learned the fundamentals of the methodology and provided the resources to navigate a ten-step process, allowing the company to identify and prioritize innovations without neglecting their existing responsibilities.

BARRIER.

A lean and entrepreneurial company had decided to enter a market that had traditionally been dominated by a few well-entrenched brands. While they were very familiar with the overarching category, this opportunity required an understanding of potential regulatory considerations.

BREAKTHROUGH.

We reached out to a colleague with 25+ years of regulatory experience, resulting in a successful collaboration between client and outside resources to successfully navigate product development and the go-to-market business strategy.

Kritikos isn’t your typical consulting group.

The tip of the spear is our tight group of creative, critical thinkers who adapt to and learn about any situation quickly and efficiently. We provide value-based solutions with a simple three-step process: You tell us about your barrier. We quickly give you an assessment. Then, we work together to move forward.
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