Observations, Insights and Outlooks
Industry perspectives from Woodruff
Prey Packaging
Think outside the box (or bag or envelope)
Packaging sets the tone for your brand, and you've got one chance to get it right. It's not just the look and feel you have to nail, though — it's the entire experience, including the meaning your packaging creates for your consumers.
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Buying Online
Reinforce brand loyalty with e-comm packaging
E-comm channels obviously hinge on the digital experience, but more and more brands are realizing the importance of creating a seamless physical experience once the customer clicks "Buy now." Packaging is a crucial part of delivering that delightful offline experience.
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